Back to Nature
This was a self-initiated project that was completed in 2019, the aim of this was to use hand-drawn illustrations to resemble the natural nutrients found in the product.
Since 1960 Back to Nature has been creating delicious and flavorful recipes inspired by nature. This rebrand aimed to evolve the packaging design to reduce the amount of waste.
The burst of flavours and natural ingredients inside the packaging can now be seen on the outside of the packaging in fun, eye-catching illustrations across a wide range of products.
The logo was adapted for all new digital mediums, keeping the organic feel with uneven edges and carrying on the original primary brown colour in order to evolve the original branding rather than create a new brand.
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