Tropic Studios undertook the rebrand of Spin Brands in 2019 taking it from a corporate blue circle into the modern wordmark that you see today.
Being the in house design team for Spin Brands the rebrand was no short task consisting of everything from pitch decks and employee handbooks to the website and VR filters.
The aim of the rebrand was to take it away from its corporate styling and add a sense of fun and creativity.
Pretty in Pink
The main magenta colour is used vigorously throughout the brand to capture attention and get the word out. This is also symbolised in the logomark with the full stop at the end of Spin being a speech bubble used to demonstrate Spin Brands gets people talking.
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